Sample brands managed

FMCG Brand 

MacCoffee Kenya (Global Coffee Brand)

Platforms Managed: Facebook, Instagram, X & YouTube

Role: Head Digital Strategist and Copywriter

Job Title: Fulltime, Onsite

Company Base: Nairobi, Kenya 

Main social stats:

Facebook: Over 300,000 followers 

Additional social presence:

Instagram: Over 10,000 followers 

X: Over 4000 followers 
YouTube: 163 subscribers 

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Duties:

- Client management 

- Social Media Marketing Strategy 

- Copywriting: writing copy for social media posts to go up on Facebook, Instagram, Twitter and YouTube 

- Content calendar creation & management  

- Team & Project leader: Working with various departments such as the photography department, videography department, graphic design and animation department, sound production department, etc  

- Approving, scheduling, and posting content + community management 

- Ad set up on Facebook, Instagram and Twitter 

- Analytic and metrics observation + report writing